Why does Jasper invent a relationship with Ethan?

He wants revenge and uses Ethan's amnesia to make the lie believable.

How does Ethan react when the deception is revealed?

He realizes the feelings they shared were genuine and chooses to stay with Jasper.

Fake It Till You Love Me

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Fake It Till You Love Me — A university student engineers a fake relationship with an amnesiac rival as revenge, only to fall in love for real.

At Crestwood University, Jasper seizes on Ethan's memory loss to construct an elaborate lie: he convinces Ethan they have been a couple for twelve months, complete with manufactured anniversaries and private jokes. The scheme is intended as retribution, yet the daily performance of intimacy sparks authentic feelings in Jasper. Overwhelmed by guilt, he eventually reveals the truth, anticipating rejection. Instead, Ethan recognizes that the tenderness he experienced was never fabricated. Confronting the deception and their individual histories, the two men choose to move forward together, sealing a new, honest commitment with engraved rings.

Quick answers

Why does Jasper invent a relationship with Ethan?: He wants revenge and uses Ethan's amnesia to make the lie believable.
How does Ethan react when the deception is revealed?: He realizes the feelings they shared were genuine and chooses to stay with Jasper.